Technology and design giant Apple has just added a new store location to its extensive retail arsenal – welcome to Apple Brompton Road. Designed by Foster + Partners, the studio also behind many a past shop interior for the brand as well as the famous Apple Park in California’s Cupertino, this piece of retail architecture has just arrived in west London's Knightsbridge Estate, opening its doors to its first customers this week.
The brand new flagship store at 17-27 Brompton Road features sleek interiors that combine concrete, timber and greenery, alongside elegant, minimalist displays of the brand's sophisticated products. The expansive, high-ceilinged interior is set within the estate’s development on Brompton Road (spearheaded by the Olayan Group), featuring overall building design by London architecture studio Fletcher Priest. Apart from the Apple offering, the wider scheme includes a mixed use selection of residential, retail, and hospitality venues (completing later in the year).
Proving great design goes way beyond simply sophisticated aesthetics, the new Apple store will be completely powered by 100% renewable energy – all while sitting elegantly behind a restored 19th century facade. The design coordinates with ongoing plans for the Knightsbridge Estate’s eco-sensitive elements. ‘Heat and power have been combined where possible to generate energy back to the grid, to be extended as renewable energy. Rationalising deliveries to a single point, will significantly reduce local traffic congestion and consequently, carbon emissions in the area,’ says the project’s senior development manager at developers Chelsfield, Jeremy Lacey.
The official opening of Apple Brompton Road in London will be marked with a four-day celebration between 28–31 July on site.
INFORMATION
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apple.com (opens in new tab)
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